The hottest Huawei surpasses apple and Xiaomi to t

2022-08-01
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According to the latest data of Kantar worldpanel Comtech, in the second quarter of 2015, Huawei topped the smart machine market in Chinese cities. I'm afraid this is due to the success of the glory series. Glory 4x, glory 6 and glory 6+ all successfully ranked among the top 10 best sellers. Tamsin Timpson, director of Asia strategy for Kaidu mobile communication consumption index, analyzed. Both Huawei and Xiaomi are no longer satisfied with their initial market positioning. Now they have the ability to expand the attractiveness of their brands for a larger number of consumers. Huawei has attracted younger and more high-end users with its glorious brand. Xiaomi is also attracting older consumers who want to be reliable and cost-effective

according to the latest data of Kantar worldpanel Comtech, in the second quarter of 2015, Huawei ranked first in the smart machine market in Chinatown with a buzzing current market. I'm afraid this is due to the success of the glory series. Glory 4x, glory 6 and glory 6+ all successfully ranked among the top 10 best sellers

in the second quarter of 2015, the Chinese urban smart machine market has been 79% occupied by Android. Tamsin Timpson added. In the Android camp, in addition to Huawei and Xiaomi, some new brands that are beneficial to improving the company's R & D strength of new materials in aviation, aerospace, nuclear power and other fields are emerging, such as Meizu, with a year-on-year increase in market share of 700%; On the other hand, some well-known brands are experiencing a cold winter, such as Lenovo, which is different from last year's sales

in the second quarter, in the overall market of Britain, France, Germany, Italy and Spain, which represents Europe, Apple's sales in stopped falling but rose. Especially in France, it increased year-on-year for the first time since February 2015. Said Carolina milanesi, chief research officer of KDO mobile communication consumption index. In contrast, in the US market, Apple's share is declining. As we predicted last month, Android's share continues to grow thanks to the continued rise of Samsung and LG. The appropriate price is the main reason for buying Android smartphones, and 43% of the surveyed Android buyers mentioned this factor

in Europe, the performance of Android is also different. For example, in Germany, the amount of Android in this month has dropped the most year-on-year since this year. Dominic sunnebo, director of European strategic insight of KDO mobile communication consumption index, analyzed. Screen size is the main reason for European consumers to buy Android. In fact, since iphone6 and iphone6+ came into the market, the importance of screen size has been widely recognized. However, apple consumers are not only concerned about this single indicator. Reliability, durability and material are all important factors in buying Apple

the Android camp has many brands to choose from in China and Europe. However, this is not the case in the United States, where Samsung and LG already hold 78% of the Android Market share. Milanesi added. LG is a star of the quarter, not only because its market share in the United States has doubled again, but also because the electromechanical control mechanical component running engine of the tensile testing machine of Jinan experimental machine factory has surpassed Samsung in attracting consumers to buy smart machines for the first time, which has never happened before

in the past few weeks, other technology brands such as Marshall and Commodore have joined the smart market. Thanks to the Android system, the barriers to participation of new manufacturers have been significantly reduced. It is relatively easy to participate in the smart market, but not all can make money. Milanesi said. Some brands can capture some business opportunities through differentiated competition, but the brand strength in other technology fields can not guarantee the success in the smart machine business

among the three operators, the proportion of Chinese mobile users decreased slightly, and the lost users were mainly women.

as of June, the usage data showed that the proportion of Chinese mobile users decreased by 1.1 percentage points year-on-year. Although there was a slight decline, it still ranked first with 60.2%, more than the sum of other operators

looking at the lost users of China Mobile, most of them are post-80s and post-90s in terms of age; From the perspective of gender, most of them are women; At the city level, most of them are concentrated in the third and fourth tier cities; In terms of service mode, most of them are postpaid users. Please re tension the tensioning wheel; It is mainly 3G users. The network recommendation (NPS) and satisfaction of 3G users of China Mobile have decreased significantly compared with last year. Among these lost users, more than half of them have joined China Unicom, and the recommendation of relatives and friends has played a major role

however, mobile 4G network is the main factor for new users to choose China Mobile. China Mobile should encourage users to upgrade to 4G network to avoid more loss of users

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