On the development mode of domestic and foreign te

2022-08-12
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Talking about the development mode of domestic and foreign terminal manufacturers

theoretical basis: the order of consumer demand satisfaction: first, to meet scarcity, corresponding to the use value, the demand is easy to meet, and the demand driving force is large; The second is to meet the quality, which corresponds to the traditional value. The demand is easier to meet, and the demand driving force is slightly weak; Thirdly, it meets the upgrading of functions, corresponding to traditional value + new value. The demand is not easy to meet, and the demand driving force is strong; The last is to meet the innovative value. The demand is not easy to meet, and the demand driving force is strong

as far as terminals are concerned,

Chinese manufacturers do use value, and most people just do all kinds of hardware patchwork or simple ui/ue design

Japanese and Korean manufacturers do quality, and will use some optimization means or new technologies to make existing products better and more mature, so that the customer experience is better. What they do is traditional value

American manufacturers do new value. They develop new technologies, or organize various new technologies to achieve new functions, and even make new products

therefore, from the perspective of product attributes,

Chinese manufacturers have poor premium ability and high cost performance

Japanese and Korean manufacturers have medium premium ability and medium product cost performance

American manufacturers have strong premium ability and low product cost performance (for example, I spent 499 to buy a DSM to create a sustainable solution platform around the world, cool 4G. This major progress of iPhone was published in the latest issue of advanced materials magazine, and it can basically achieve all the functions that ne5s can achieve)

let's elaborate on the development prospects of the three manufacturers.

in addition to the necessary investment in production and sales, Chinese manufacturers have low investment in technology research and development. Because they are all made of molded products, the possibility of failure is very low, and the cost performance is high, which is meeting the needs of the Chinese market. For example, the shipment volume of Coolpad 4G ranks first in China. Chinese manufacturers, I summarize low investment, low risk, take volume to make profits. Due to the follow-up strategy, as long as we can maintain close attention and rapid follow-up to advanced manufacturers, strengthen the management of production processes, and pay appropriate attention to the upgrading of processes, in the next few years, Chinese manufacturers will basically have no worries about their survival and stable development. The risk of their development lies in the lack of core competitiveness, the development model is easy to be copied, and it is easy to fall into the sea of opportunity competition, constantly strive for the lowest price limit, and constantly refresh product versions, The competition mode of constantly upgrading the configuration

Japanese and Korean manufacturers (including some manufacturers in Europe and Taiwan), due to historical accumulation, their ability to create new technologies and transform new products is relatively weak, but they put a lot of energy and cost on quality. They will make some new products and new functions to the extreme in quality. They pay more attention to the screen, shell, camera, color matching, the location of keys, and the way of interaction. Will it succeed? Judging from the brilliance of Samsung and HTC, when touchscreen intelligence was just launched, they constantly improved its quality and quickly seized the market. However, with the maturity of intelligence, the space for improving quality becomes limited. With the continuous replication of processes and production lines, the products made by Chinese manufacturers are no less than that. Japan and South Korea cannot reflect differentiation in quality, and their premium ability is lost. Therefore, from the perspective of development, if the functions and forms of terminals do not change significantly in the short term, and Japanese and Korean manufacturers cannot make breakthroughs in technological innovation and product innovation, I am not optimistic about the prospects of Japanese and Korean manufacturers

American manufacturers spend a lot of time, energy and money on the research and development of new technologies, the realization of new functions and the creation of new products. Compared with the follow-up strategy of domestic manufacturers, the failure rate of innovation is very high. Many project teams may work hard in obscurity for many years, unable to output new functions and new products, or the new functions and new products cannot be recognized by the market, and then disappear in obscurity, American manufacturers spend huge costs on innovation failure, but once the innovation is successful, their products can seize the market at the first time, and have a strong premium ability, and their profits are also huge. As a leader, its competition mode is different from that of its followers. In addition to the market, its competition level is more a laboratory. Once it cannot continuously output new products and new values, the blow to it will be fatal. Its future development depends on whether it can make correct market decisions to achieve market success, whether it can continuously and stably ensure the investment in research and development (including tolerance of research and development failure), and accurately grasp social needs, whether it can maintain the operation mode of effective transformation of back-end technology research and development to front-end commercial products, and even when the industrial 4.0 era comes

finally, let's mention the hammer. Obviously, the hammer that stresses feelings and quality follows the model of Japan and South Korea to enhance the traditional value to enhance the premium ability. In the long run, this model is at the end of its power, but from the current market conditions and time nodes, the hammer actually has a certain time window. If you can grasp it, you often use the term: point 7 On average, the time window for the protection of the tension machine is twice a month, forming a strong high-quality brand, and strengthening the technical research and development in the later stage as said, has not been successful. But unfortunately, the hammer did not make the craftsman quality as Luo pangzi said. Whether it was the malicious slander of the media or its quality did have problems, anyway, the tide of bad reviews in the early stage of its launch was enough to destroy the hammer brand, and its time window was accelerating to close. The hammer should be finalized soon

editor: Ma Qiuyue

original title: on the development mode of domestic and foreign terminal manufacturers

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