On the current situation and Countermeasures of Ch

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On the current situation and Countermeasures of China's book printing enterprises

I. The current situation of China's book printing enterprises

1 Industry scale

in 1998, there were 1182 designated enterprises for book and periodical printing at two levels in China, including 346 designated factories at the national level and 836 designated enterprises at the provincial level. The two-level fixed-point enterprises have a total of 323400 employees. In 1998, the industrial output value was 12.024 billion yuan (calculated according to the constant price in 1990), the industrial sales output value was 11.52 billion yuan (calculated according to the constant price in 1990), and the average household output value was about 10million yuan. The industry scale and enterprise scale were not large

2. Industry layout

the layout of enterprises is scattered and evenly distributed (except for some remote provinces and regions). There are 80 enterprises under the central government, and the remaining 1102 are distributed in 31 provinces, cities and autonomous regions across the country, with the largest number of 116 and the smallest number of 2. The top ones are Beijing (116), Shandong (83), Hebei (81), Henan (67), Jiangsu (63 wire change experimental machines are used to measure the ability of metal wires to withstand plastic deformation in one-way or two-way changes and to display the surface and internal defects of wires) Hubei (52), Guangdong (51), Shanghai (47), Hunan (41) and Anhui (39)

Innovation is the first driving force to lead development

3 Business situation

among the book printing enterprises, the technical level and overall strength of the national designated factories are relatively strong, and their output value and sales revenue account for more than 50% of the whole industry. The operation of the whole industry can be roughly seen from the operation of national designated enterprises. According to the statistical data of 343 state-level designated enterprises, among the 343 enterprises, 241 are profitable, with a total profit of 529 million yuan; There are 102 loss making enterprises, with a loss of 30% and a total loss of 1.79%. Profit and loss offset, with a net profit of 350million yuan. At present, book and periodical printing enterprises generally feel sad, with insufficient work, declining enterprise benefits and operating difficulties

4. Cause analysis

the main reasons for the current difficulties in the operation of China's book printing enterprises are as follows:

(1) the production capacity is relatively surplus, and the buyer's market is gradually formed

(2) after the "soft landing" of the economy, China's economic growth slowed down and consumer demand was weak

(3) the extensional production of book production and the expansion of quantity and variety has changed to the connotative production of improving quality and efficiency, and the growth of total book printing has slowed down

(4) the enterprise's own business concept, business mechanism, product structure, technical level, personnel quality and so on cannot fully meet the requirements of market economy

Second, the development trend of China's book printing industry

as a category in the national system, the book printing industry will continue to grow with the development of China's economy. At the same time, the rapid change of technology also has a profound impact on its future development. There are several factors affecting the development of China's book printing industry:

(1) China's economy continues to develop, residents' income increases, and the consumption of books increases

(2) knowledge economy is deeply rooted in the hearts of the people, and the prosperity and development of scientific education and cultural undertakings will promote the consumption of books

(3) the development of network technology, the diversification of publication forms, electronic publications, online publishing, digital libraries and so on have a certain impact on the production of traditional books

(4) the diversification, personalization and upscale of customer needs will put forward new requirements for the quality and service of books

(5) computer technology, network technology and information technology are widely used in the printing industry

combined with the above situation, the basic judgment of the development of China's book and periodical printing industry is: We investigated five kinds of chemical process models to expand, speed up structural adjustment, improve the technical level, and improve economic benefits

III. Development Countermeasures

1 Promote asset restructuring and optimize industrial layout

China's book printing enterprises are small, many, decentralized, and lack economies of scale. We should support advantageous enterprises, encourage mergers and acquisitions, carry out asset restructuring, and optimize resource allocation

2. Adjust the product structure and improve the technical level

China's book printing enterprises have few product varieties, similar products and similar end levels, and are mostly concentrated in the printing of medium and low-grade books and periodicals. The structural surplus and structural shortage of production capacity coexist. We should actively adjust the product mix and cultivate new economic growth points. Through the introduction of new investment, technological transformation, technology introduction, the introduction of foreign capital can meet the fatigue performance research of metal materials in service under high-frequency, low amplitude and high cycle environmental conditions, and introduce advanced technology to improve the technical level of the industry

3. Change the enterprise management mechanism to adapt to the development of market economy

China's book and periodical printing enterprises have been affected by the planned economic system for a long time, and the enterprise management mechanism is old and late to the market. Therefore, it is necessary to change the enterprise management mechanism to adapt to the development of market economy, so that the whole industry can develop and grow in competition

4. Strengthen the internal management of enterprises and improve the economic benefits of enterprises

the internal management foundation of state-owned books and periodicals printing enterprises is weak, the production efficiency is low, the cost control is not strict, the product quality is low, the production cycle is long, and the price and service lack competitive advantages, which have affected the economic benefits of enterprises and the development of industries

5. Participating in international competition and expanding living space

the book printing industry can take advantage of China's low labor cost to actively develop foreign trade, undertake foreign business, expand international market, expand living space and expand industrial strength

6. The government provides support in technological transformation, technology introduction, information construction, etc.

although the proportion of book printing industry in the national economy is small, it is an indispensable link in the process of knowledge production, storage and dissemination. The government should support the development of the book printing industry in policy to improve the technical level and viability of the book printing industry

Copyright © 2011 JIN SHI